Snapchat vs Live Video Streaming.

Every now and then the world of internet marketing gets shaken up. Actually scratch that – the world of internet marketing is perpetually being shaken up. The world of internet marketing hardly ever sits still and is in a state that some people refer to as ‘permaflux’. This is because internet marketing relies on technology and the very nature of technology is to constantly change, develop and progress.

The latest thing to rock the world of digital marketing is arguably live video streaming. Live video streaming does exactly what it says on the tin: it lets you stream video content for people to watch all around the world. The biggest platforms/apps for doing this are Periscope, Meerkat and now Facebook and many people are heralding it as the best way possible to engage with your viewers.

But in some ways, you could argue that Snapchat was doing it first. And you could also argue that Snapchat was doing it better right from the beginning. Let’s take a look at why this argument isn’t as ludicrous as it sounds.

1. The Benefits of Live Video and Snapchat.

The thing that everyone loves about live video is that it allows brands to communicate directly with their audience. The audience can watch something as it unfolds and feel almost as though they’re there with the content creator and in fact they can even participate with that footage by commenting and asking for the camera to be pointed in X direction (for example).

Snapchat does almost all these things. Snapchat of course works by allowing you to film a very short video or take a single photo and then send that to a specific person or a whole list of followers. The content then lasts a couple of seconds before completely disappearing.

This actually means that Snapchat can be used in a very similar way to live video. Something you film on Snapchat can be watched seconds after you film it and that gives it a very live and very personal feel. As with live video, your audience can feel almost as though they’re right there with you filming on location or reviewing your product. At the same time, they can respond by sending you something back – although of course this isn’t quite as immediate as seeing something live.

2. Where Snapchat Comes Out on Top.

But there are some ways in which Snapchat is actually better. For example, if someone isn’t around at the right time to watch your live video then they won’t get to see it on Meerkat. On Periscope they have a short amount of time to catch up. On Facebook they can watch it as a regular video on your wall for a while after – but it loses that feeling of being live and personal.

On Snapchat, this will continue to feel like a personal and almost-live message whenever your audience sees it. And for this reason, 90% of your audience will see everything you post.

Snapchat isn’t quite ‘live video’ – but in terms of engagement and how personal it feels… it might as well be!

https://www.youtube.com/watch?v=qkP0H5xForE

http://syndlab.tudothatsu.com/snapchat-vs-live-video-streaming/

Content Marketing – How to Create a Blog, Even if You’re a Boring Business.

Content marketing is more and more becoming the most effective way to promote any kind of business or website online and should be a crucial part of your strategy. But why is it so important, and how do you make sure to do it successful? Especially if your business is not something particularly gripping?

1. How it Works and Why it Matters.

The biggest mistake that most businesses make when trying to promote their businesses online is to focus too much on the short term. That is to say that they look at their internet marketing through the lens of how many conversions they can get from any given media strategy. This then results in them posting what are essentially adverts then getting confused as to why no one clicks on them.

What's far more important is to think about the long term, and about establishing trust and influence in your chosen niche. If you read a few articles on a site about how someone made X amount of money and those articles are well written, insightful and inspiring, then you're going to return to that website when you feel in the mood to buy a book on making money. The same goes for a site that writes about home improvement and also offers some DIY services. If you've read content there before and you know they know what they're talking about, then that's the business you're going to want to buy from.

2. How to Write Great Content.

So here's the problem – you run a restaurant and you don't see any way that you can contribute anything interesting to a blog. What do you do?

Well for starters, there's no industry that has nothing interesting to say. If you're working out of an office within a very dry B2B industry such as corporate finance, then you can write tips for others within your industry, or financial tips for other businesses. In this scenario you could even write tips for private individuals to help them manage their finances. If you have a flier company, then you can write about design, about marketing and about launching a new business. Just think a little outside the box and you'll find there are always interesting subjects in and around your industry.

To make your content interesting and engaging meanwhile, focus on how you structure the posts. Most successful of all are posts that are written as 'stories' almost, in that they are written from a first person perspective, or about someone that the reader can relate to. The human brain is actually 'hardwired' to enjoy stories, and thus you will find that this makes them very compelling and difficult to stop reading.

What if You Can't Write?

But what if you can't write content?
In that case you have numerous options. One is to hire someone who can, another is to communicate in other ways – you could upload video content for instance rather than articles. You can even get your customers to write for you, or get guest posts for free by partnering with other blogs.

No matter your business or your experience, content should be a major part of your strategy. No excuses!

https://www.youtube.com/watch?v=wafMW80ekqU

http://syndlab.tudothatsu.com/content-marketing-how-to-create-a-blog-even-if-youre-a-boring-business/

Sleep Better for Greater Waking Intelligence.

We as humans have a tendency to overcomplicate. Those interested in boosting their brain power for instance might feel tempted to focus on strategies such as brain plasticity, or nootropics before considering the most fundamental and basic changes they could make.

Nutrition is one. But even more basic is sleep. If you want to upgrade your performance tomorrow, sleep better today.
Not only will this clear adenosine from your brain, replenish key neurotransmitters to avoid things like adrenal fatigue and provide you with greater energy for more focus and energy, but it will also help to support learning by enabling the growth and reinforcement of neuronal connections while you rest. Sleep is the ultimate anabolic state – the ultimate example of rest and digest – and it is when what we learned during the day is consolidated.

1. How to Sleep Better.

So, to that end, what can you do to improve your sleep?

The most important thing to do is to put yourself at the less aroused and more relaxed end of the spectrum in terms of your chemical balance.

That means you need to avoid anything that will psych you up – which includes loud noise, bright lights and anything that causes physiological stress. This is why as most of us now know, looking at computer screens and phones is so bad for you before bed.

It’s also why having a cup of coffee is not a good idea. Even doing something seemingly harmless like turning on the light in the bathroom can cause a flood of cortisol and ruin your release of melatonin.
To avoid this, it is recommended that you take half and hour to an hour of ‘down time’ before bed. During this time, you should read by a low-level light and avoid looking at phones or anything else.

Eating right also helps. While you shouldn’t eat too much before going to bed, this is an ideal time to have a slightly sweeter, carb-rich meal. In fact, it has even been suggested that we evolved to eat sweeter things last (hence dessert) because this encourages the release of serotonin and then melatonin. Eat well, but give it a couple of hours before you hit the sack.

Having a warm bath can help too, as this encourages the release of growth hormone and melatonin and relaxes the muscles. Consuming magnesium threonate can also relax the muscles and supports plasticity during the night.

2. Waking Healthy.

Also important is to make sure that you wake up in the right state, in order to help set your biological rhythms. External Zeitgebers (time-givers) help to set your ‘internal pacemaker’ (body clock) and these include things like light and even social interaction.

One fantastic tool to this end is a daylight alarm that will wake you up with a simulated sunrise using a wave-length similar to that of the sun. This gradually stirs you from deep sleep and increases the production of cortisol, readying you for when the alarm goes off. It is hugely preferable to being startled out of deep sleep in a pitch-dark room by a conventional alarm! I’ve started using one and now my wife and I would never consider turning back.

Oh and supplementing with vitamin D first thing in the morning may also be beneficial.

https://www.youtube.com/watch?v=KBVk1a0WWaI

http://syndlab.tudothatsu.com/sleep-better-for-greater-waking-intelligence/

Flow States.

The brain veers between states of arousal and relaxation but within these two extremes are a number of specific states that we might consider to be more desirable than others when it comes to work and performance.

One such state is the much vaunted ‘flow state’. This is the subject of much research at the moment and has gained a lot of interest online too. The flow state is a kind of ‘productivity panacea’ that is often described as being the highest state of human performance.

In a flow state, you are completely fixated on the task at hand, completely turned off to distractions and able to process information much more quickly. You forget to get up to pee, you forget to eat and you put out your best work.

In sports, the flow state occurs when time seems to slow down to a crawl and you catch a ball you never normally could. It also happens in conversation, when you lose track of time and realize you’ve stayed up talking until 3am.

And according to some surveys, the very most productivity startups and even CTOs spend the majority of their time in this state.

What is a Flow State?

From a neurological point of view, flow states can be described as temporary hypofrontality. This means that the frontal regions of the brain have become completely suppressed due to inactivity, leaving you only able to react and respond to what is happening in the moment. This removes any self-doubt and any hesitation.

It is triggered, reportedly, by the release of neurotransmitters: norepinephrine, dopamine and adenosine. Which equates to ‘stress’ plus ‘bliss’ (adenosine is the ‘bliss’ hormone and is associated with marijuana use). You could create a theoretical ‘stack’ to try and reproduce this feeling.

So how do you trigger a flow state? In essence, this seems to be the natural response to something that we believe is highly important and highly fascinating, but without being frightening. It’s being completely enthralled, thrilled and passionate about what you are doing.

You can trigger this by using a number of ‘flow triggers’. Some organizations have built swings and balance boards designed to create just the right amount of risk and excitement. Other flow triggers include novel environments.

But the most important thing is that you love what you’re doing and that you want to remain completely focussed on that subject matter. If you are struggling to get into flow while writing an essay, it is probably because you don’t find it intrinsically rewarding or motivating. The best solution? Find a task that you do find interesting and fascinating.

https://www.youtube.com/watch?v=c4pfAjASX8w

http://syndlab.tudothatsu.com/flow-states/

Ebbs and Flows in Your Productivity.

For many people, the obvious answer seems to be that they should find ways to hack it, to bend it to their will and to make sure that it operates as they wish at all times. Not feeling productive?

Then the answer surely is to find ways to become more productive and focussed, to drive distracting thoughts out of your head and to fixate on what you’re doing.
But perhaps this isn’t the most effective strategy. Perhaps in fact, this is counterproductive.

Instead, what if you chose to let your mental state dictate your activities… so that when you felt focussed you worked on tasks that required focus? And when you felt relaxed, you instead spent time being creative.

1. Ebbs and Flows.

You can use nootropics, CBT and other techniques to try and hijack your natural state and to force yourself to become more alert, more focussed or more awake.
But did you know that you actually alreadyalternate between states of high focus and relaxation?

In fact, you can fairly accurately describe your mental state at any point as being somewhere on a single spectrum. At one end of the spectrum is the highly alert aroused state of acute stress (fight or flight) and at the other end of the spectrum is the far more relaxed and calm state of relaxation (rest and digest). We spend most of the time somewhere in-between (a state called homeostasis) but throughout the day we will shift slightly toward each extreme.

When you wake up in the morning for instance, you are in a fight or flight state. A state of arousal that is caused by low blood sugar – the result of effectively fasting through the night by not eating. This low blood sugar puts the body in a mild state of stress and encourages food-seeking behavior. This is further enhanced by morning light, which encourages the production of cortisol, to further increase arousal.

When you later eat, this causes a surge of sugar to enter the blood. The body absorbs this sugar and leaves behind a substance called tryptophan. Tryptophan is a building block of the ‘feel good hormone’ serotonin. And serotonin, in turn, gets broken down to create melatonin – the sleep hormone. That’s why we feel tireder and less effective after eating.

What’s also interesting is that these states of mental arousal and relative relaxation also correlate with the physical, hormonal states of ‘catabolism’ and ‘anabolism’. When we are excited, our body burns energy stored as fat to use as energy. But when we are relaxed, it takes the opportunity to rebuild tissue and heal wounds.

Exercise increases arousal but triggers a subsequent anabolic (rest and digest) state. Of course, fear puts us into an extreme state of fight or flight/arousal. Adenosine builds up throughout the day, slowing down our thoughts and edging us toward neural inhibition and the release of GABA (another inhibitory neurotransmitter).

2. What to do With This Information.

So why is this relevant? The answer is simple: if you want to get the best form your brain, you can do so by working out your natural ebbs and flows and the times you work best. Instead of trying to force your brain into arousal, why not identify when you are alert and then get to work?

https://www.youtube.com/watch?v=iFH3hUDzMSg

http://syndlab.tudothatsu.com/ebbs-and-flows-in-your-productivity/

Does Brain Training Really Work? The Limits of the Human Mind.

Many of us are fascinated with the idea of increasing our intelligence, our focus and our memory. If we could increase our capabilities in these areas, then we could solve more problems, we could succeed in our careers, and we could gain the respect of our peers.

But can the brain really be upgraded? Is there such thing as a real ‘Limitless’ pill?

And do all these brain training games really work?

The Hidden Potential of the Brain.
You’ve probably heard claims that we only use a small percentage of our brain and that we have lots of untapped potential.

Well the latter point is true, but the former is a complete myth and misunderstands the way our brain works.
Likewise, many ‘brain training games’ have been shown to only really improve the specific task that they present us with.

Counting penguins makes you better at counting penguins and that’s about it.
But that is not to say that there aren’t ways we can enhance our brain function and get more from our various mental faculties. It is possible to upgrade such things as focus, memory and attention, but in order to do that we need a better understanding of neuroscience, the biology of our brain and how our brains respond to stimulus.

The key to all of this is something called brain plasticity. This is the ability of the brain to grow and change shape in response to experience and training. We are capable of growing new neuronal connections and altering our chemical makeup but only when properly stimulated.

Why Train Your Brain?

But what is truly exciting is that the capabilities of the human mind go far beyond merely upgrading your ability to retain information, or to be witty in conversation.

Brain plasticity shows that the brain can adapt to incredible demands and changes. This is how some blind individuals have managed to develop sonar. It’s what allowed some people to develop synaesthesia and to visualize complex mathematical equations. It allowed Dennis Rogers to recruit more muscle fiber during exercise and to stop an aircraft from taking off with his bare hands.

It allows gymnasts to move with fluidity, memory masters to recite pi to tens of thousands of decimal points (the record is 31,811) and it is what allowed Einstein to decipher the secrets of the universe simply by picturing the movement of light.

It allows Whim Hof to raise his body temperature and survive exposure to extreme cold. Plasticity allows autistic savants to create perfect sketches of cityscapes they’ve seen for seconds.
It’s how I personally managed to train myself to write 20-30,000 words in a single day.

And ultimately it means you have the ability to design the brain you want, to become optimized for the challenges you face in your life and for the goals you are working toward. You can become more highly focussed, more creative, more confident or even upgrade the speed of your thought.

You can train your brain just as a bodybuilder trains their muscles. And the potential that this represents is something that has not even been fully explored. Your mind is limitless, it is the final frontier.

https://www.youtube.com/watch?v=qX3E-XXkBMk

http://syndlab.tudothatsu.com/does-brain-training-really-work-the-limits-of-the-human-mind/

Designing Your Brain With Brain Training.

Brain plasticity effectively means that you can grow and reshape your brain in just the same way you can reshape your muscle. That in turn means that just as a bodybuilder can increase their muscle size and choose the physique they want, so too can you potentially use brain training to develop key brain areas and to design the kind of intelligence you want.

The general principle behind growing and shaping your brain is the exact same as the general principle behind growing and reshaping muscle. That is SAID: Specific Adaptations to Imposed Demands. You want better math ability? Then do more math. You want better spatial awareness? Then use that part of your brain.

Most of us don’t look at the brain in that way though. We use brain training in a very general sense and with no real objective.

We also don’t realize the potential of our brains at all. For an idea of just what’s possible, consider cases of individuals like Daniel Underwood, who have managed to develop ‘sonar’ to find their way around and to compensate for a loss of vision. If you can develop your sense of hearing to the point where you can use sonar, then imagine what you could do with other parts of your brain?

Einstein’s Brain.

Structural differences in the brain certainly do correspond with differences in the nature and extent of human intelligence and there is no better example of this than Einstein’s brain.
Einstein had unusual large inferior parietal lobes which were also strangely shaped.

Your brain and my brain have a large cleave cutting through the middle of this structure called the Sylvian Fissure. Interestingly, Einstein’s veered upwards and didn’t completely divide the lobes. His were also symmetrical, whereas most are smaller on the left.

The role of the inferior parietal lobe is to integrate sensory information across modalities. It is particularly important when it comes to spatial sense and navigation.

So, when we listen to Einstein’s accounts of how he came up with his theory of special relativity – by imagining himself to be travelling on a beam of light and looking back at the world around him leading to an innate understanding of the relationship between time and movement… it all kind of makes sense.

What also makes sense is that Einstein had a thicker corpus callosum – a structure that joins the two hemispheres of the brain. This would allow different brain areas to communicate more effectively, thereby leading to greater whole brain connectivity (which we know to be an important predictor of general intelligence).

It also follows that Einstein was ambidextrous.
But perhaps making an argument for specialization is the fact that Einstein was probably dyslexic and some rumors claim he didn’t start speaking until the age of four.

The take-home message is that you could theoretically learn to think like Einstein. First by increasing your plasticity, then by practicing visualization and navigation to grow your inferior parietal lobes and perhaps by practicing ambidexterity to grow the corpus callosum.

But great though he was, you should not seek to emulate Einstein. Instead, focus on becoming the very best version of you.

https://www.youtube.com/watch?v=dqVXcmJ-vJU

http://syndlab.tudothatsu.com/designing-your-brain-with-brain-training/

Changing Your Physiology to Change Your Mind.

In order to perform your best, you need to be in the perfect state of mind.
That means that you need to have just the right chemical balance of neurotransmitters in order to be slightly aroused and alert but not to the point of being stressed to distraction. During times of relaxation, you of course want to tone down that stress to achieve a relaxed state of mind, which is also optimal for being creative.

You can use nootropics, brain training, visualization and more to achieve this, or you can rely on your natural cycles and simply choose the right time to work. Our body goes through natural cycles based on what we eat, what the weather is like and even our breathing.

But alternatively, you could also consider actively influencing these physiological factors in order totrigger the most desirable mental state for the given activity.

1. The Role of Physiology.

You can also manipulate your physiology in order to alter your mental state and to change the way you feel and perform at any given time.

For example, if you wanted to be more alert and focussed, then you should avoid a heavy lunch. A heavy lunch requires energy simply to digest and as it triggers the release of feel-good endorphins, which also happen to be inhibitory neurotransmitters, it actually makes your brain more sluggish.

This is one reason that many people claim they feel more alert and focussed when they are in a fasted state (it possibly also has to do with the release of ketones, which are preferential for certain specific mental activities).

Conversely, if you find yourself becoming anxious and grumpy, then consider seeking out more food in order to fix that chemical balance.

Likewise, if you turn the temperature down slightly, then you will also increase your arousal. The colder you are, the faster you breathe and the faster the blood flows through your veins. You also produce significantly more norepinephrine and testosterone. This is why it can be such an effective tool to take a cold shower, to jump in a plunge pool, or even just to splash cold water on your face.

Another good way to fight the fight or flight response though and to restore your homeostasis/calm is to practice correct breathing. Correct breathing technique is often referred to as ‘belly breathing’ and it involves first relaxing the diaphragm and then allowing the stomach to expand as the lower portion of the lungs drop into it, before feeling up the top of the lungs and expanding the chest.

This slower, fuller breathing can modulate the response of your parasympathetic nervous system in order to restore a sense of calm – especially if you make each breath longer and count for 4-5 seconds on every exhale and inhale. Next time you’re about to give a speech or do an interview, try this technique to calm your nerves.

2. Master Your Emotion.

Many of us make the mistake of believing that our emotions arise from our thoughts, but more often it is our thoughts that arise from our emotions. And what do our emotions arise from? Our feelings. These have an evolutionary purpose remember, so they are all about driving us toward survival – finding food, resting when we can and avoiding danger.

If you’re having a bad day and you think the world kind of sucks, then before you do anything rash, ask if you might be over tired (which makes us groggy but eventually results in a fight or flight response), overly hungry or even ill which can create brain fog by causing inflammation via the release of pro-inflammatory cytokines.

Either way, look after your body if you want to have the best chance of controlling your mind and consider the context for how you’re feeling at any given time. The reason you can’t focus might even be because your belt is digging in.

https://www.youtube.com/watch?v=oGdk4h4m7YA

http://syndlab.tudothatsu.com/changing-your-physiology-to-change-your-mind/

Understanding Focus and Motivation in the Human Brain – And How to Train Them!

In charge of your focus and attention is a network of brain regions that are collectively known as the salience network. These handle what is technically known as ‘executive control’ or ‘executive attention’.

One of the key structures in this network is a part of the brain known as the anterior cingulate cortex (ACC) which is linked to the prefrontal cortex and hypothalamus/brain stem. Damage to the ACC has been shown to completely remove motivation and drive and in extreme cases, this can leave a person without even the motivation to move.

The prefrontal cortex is the part of our brain that allows us to plan and reason, whereas the hypothalamus is the part of the brain associated with emotional responses – it links the nervous system to the endocrine system via the pituitary gland. The brain stem meanwhile is responsible for many of our autonomic functions such as breathing and digesting.

What we can gather from this, is that the attention network is actually driven not by logical thought but rather by emotion. Emotion tells us what is important and more often than not, this of course relates to what is important to our survival.

And this tells us why it can be so hard to focus on a seemingly boring essay or why we put off housework: it has no emotional hook and no seeming survival value. It’s also why we can be manipulated into buying things that we don’t logically need – when those items are portrayed as valuable, desirable or as raising out status (i.e. improving our chances of passing on our genetic material) then impulse drives us to act.

The key takeaway then? You need to find the emotional hook in what you are doing, if you’re going to make it interesting enough to stay focussed on.

The Dorsal and Ventral Streams.

This can be further broken down into two other networks: the dorsal attention stream and the ventral attention stream. The dorsal stream is responsible for our conscious direction of our attention. This is ‘top down’ attention, which is drive by a desire to focus on specific things to achieve given goals. The ventral attention stream meanwhile is our reactive stream, which is driven by loud noises, sudden movement, bright colors etc.

Dopamine and other excitatory neurotransmitters produced in these areas causes us to rapidly switch attention to that thing. This is why you get the ‘cocktail party effect’ where your ears prick up when someone says your name. It’s also why you might find it hard to concentrate when hungry, when uncomfortable, or when something is playing on your mind.

The neurotransmitter dopamine is known to play an important role and structures such as the ACC have a large number of dopamine receptors. The same is true across the ventral and dorsal structures. Thus, another reason for impaired attention may be low dopamine – in which case the world simply doesn’t seem interesting enough to hold our attention. This is one popular explanation for the biological basis of ADHD.

Increasing dopamine therefore can increase your focus. You could potentially do this with nootropics yes, but preferable would be to do it by again making what you’re doing seem more interesting in the way that your brain responds well to – by making it more emotionally interesting.

https://www.youtube.com/watch?v=9bopblQ9jvQ

http://syndlab.tudothatsu.com/understanding-focus-and-motivation-in-the-human-brain-and-how-to-train-them/

How to Move Forward After a Setback.

There are few things more challenging than being able to pick yourself up after a setback. This is especially true if you lack confidence, and are easily shaken by running into challenges. If you don’t believe in yourself, the process of working toward a goal can be excruciating. Fortunately, there are many ways that you can start to re-motivate yourself when you have faced an unforeseen obstacle so that you can begin to move forward no matter what the setback may have been.

The first thing you need to do, whether you consider yourself the sensitive type or not, is to express the feelings that occur when you realize that you may have done something wrong or face the challenge that you were not able to overcome very easily. It is natural to feel miserable after an experience like that, no matter how self-imposed you may be. You should express your feelings and frustrations, and consider your fears about the situation so that you are not surprised in the future and you do not bottle of your emotions only to find that they come back and bite you later on.

Next, you should turn to your support group. These are people around you that you trust and talk to about your goals and plans. These are the types of people who will be supportive and encouraging, not toxic and negative. If you tell them how you feel about your setback, they may be able to help you to see the situation in a better light and provide you with outside perspectives that you may not have considered previously.

Take other people’s feedback seriously, and use it in a constructive way even if it stings at the time. Most of the time people who are truly supportive are not out to take you down. They simply want to help you, and you should let them. Everybody has a blind spot when it comes to their own plans, so listen to people who have your best interest at heart and see what you might learn from them.

Next, reevaluate. Think about where you might have gone wrong or what obstacle came up. What are some things that you could have done to prevent this issue from occurring?
Think hard about an alternative approach to take if you are ever faced with a similar situation, and turn the negative feelings about your setback into a positive opportunity for growth. There is no better time to learn from your mistakes and when you have a goal that you truly want to succeed at. So take this opportunity to grow and learn so that you can become as successful as possible.

They can be very hard to deal with setbacks, but if you are willing to do so with grace and an open mind, you may find that you are actually benefiting from what might have seemed like a failure at the time. If you are willing to view your situation in a positive light rather than a negative one, you may find that you have discovered the key to succeeding has been there all along.

https://www.youtube.com/watch?v=dpE6-floyoA

http://syndlab.tudothatsu.com/how-to-move-forward-after-a-setback/

How to Make the Dreaded “To-Do” List Work in Your Favor.

Planning can be a challenge for everybody, but especially those who are not born within in word appreciation for organization and structure. If you find that you struggle with discipline and order, utilizing a to-do list may be exactly the step you need to take in order to get your life on track.

So how does one begin utilizing a to-do list to help them to get on track and stay motivated to succeed?

Surely it isn’t as simple as creating a checklist that you can reference. What actually works about creating this type of structure for yourself? And doesn’t it only work if you are willing to allow it to work?

The truth is that if you are not motivated enough, nothing is going to work for you. You have to take the step necessary to overcome your hesitations and do whatever needs to be done in order to ensure that you are staying on task. A to-do list is a great starting point, but it isn’t going to be the only thing that you do to be successful. Success falls on your shoulders alone, and no list, no matter how detailed, is going to do it for you.

To make the dreaded to-do list work in your favor, first you need to have detailed vision of your plan already laid out. Visualization techniques can help you to do this. If you know your ultimate goal, then planning out all of the steps that you need to take will be that much easier.

You should make sure that you have a list full of goals that are not overwhelming that you can work on on a daily and weekly basis. Make sure that you are not creating your to-do list on the day that you want the items done. You need a chance to process the task at hand so that you can prepare yourself mentally for getting things done.

Instead of saving the hardest item on your list for last, that is the thing that you should be working on first. Prioritize your list so that you are actually knocking things out in the order of hardest to easiest so that you only become more motivated to finish from there. If you leave the worst for last, then you are going to find yourself agonizing over what you have left to do rather than being in a relaxed and less stressed out mindset that will ultimately contribute to your achievement.

Every day you should be working toward your goal, and having a to-do list ready for you the night before is a great motivational tool that you can use to succeed. This is especially true for people who are often reluctant to abide by structure in their lives. It can be easy for a lot of people to become overwhelmed by the tasks at hand and living in the moment, but having a to-do list to reference will ultimately provide you with the foundation you need to achieve your dreams.

https://youtu.be/vYRMBn_6ZWY

http://syndlab.tudothatsu.com/how-to-make-the-dreaded-to-do-list-work-in-your-favor/

Strategizing for Success.

When it comes to achieving your goals, there is nothing more important than your mindset. If you don’t have the right mindset, then you are ultimately going to crumble. Fortunately, there are many ways that you can begin to train your mind to develop habits that most successful people have already begun to utilize long ago.

In order to strategize for success, you have to begin to weigh every choice that you make against your goal. Will the choices that you make every day help you to become a healthier and more well-rounded version of yourself that will ultimately be capable of the success that you hope to achieve? Are the choices that you’re making wise both financially and in terms of long-term success? Are you keeping your endgame in mind as you go through life and find yourself faced with choice after choice to make?

Being a strategic thinker in this sense can be very difficult. All of us are emotional and we have devices that can sometimes lead us to feeling trapped by temptations that are not going to help us to move forward. Fortunately, it is possible to begin to distance yourself from these types of unproductive emotions. If you are willing to let go of the things that are hurting you and focus your attention on the things that are moving you ahead, then you will ultimately find that you are more of a strategic thinker than you may have thought.

To be a strategic thinker, you can’t be afraid of making hard choices. You have to stick to your guns once you have made a decision and see your plan through like a leader. Whether that plan goes the way you anticipate or not, you should not regret any of the choices that you make. If it doesn’t work out, you should consider it a learning experience and move on. If it doesn’t work out, then all the better! You made a great choice.

Before you make any choices, you need to examine their consequences in every possible light.

Think of it like a game of chess. If you are making a move, you have to imagine what may happen three steps ahead at the very least. This will help you to plan for any potential challenges that you might face along the way so that you are not discouraged when you meet up with an obstacle. Don’t be afraid to consider the worst case possible for any decision that you make. In fact it is better that you do so.

Plan ahead and clean up your decision-making process so that you know that you are doing everything you can to strategize for success.

Once you begin to understand the power that you have over your life with every tiny choice that you make, you are ultimately going to begin to understand just how incredible your position really is. You have the opportunity to change your life every single day. All you have to do is take the first step and start strategizing for success.

https://www.youtube.com/watch?v=Rpf8kW_nQOw

http://syndlab.tudothatsu.com/strategizing-for-success/

Important Things That Entrepreneurs Should Know About Periscope Live Streaming App.

A business person must allows be curious because that is what drives innovation and business growth. By now a lot of entrepreneurs have heard about the Periscope live streaming app. However, there are some important things that any entrepreneur who wants to use it for marketing purposes must take note of. Mobile video streaming applications have far reaching benefits for any business person that knows how to use them properly. Before you get started on Periscope, these are some of the things that you should be able to understand about this app.

1. How will it benefit you.

As noted at the start, Periscope is a mobile video live streaming app that automatically connects to Twitter. The impact of this app to a business can be immense if used correctly. As an entrepreneur, you can use Periscope to market your products, grow the number of your Twitter followers and connect with your customers. These can enhance brand awareness, drive up sales and increase revenue generation. In simple terms, the app can make you rich. However that can only become a reality when you are aware of how this application is such a powerful marketing tool. Before you get started, take this important point into consideration and use it to build your enterprise.

2. How is it different from other live streaming apps.

Imagine being able to broadcast to your audience live from your mobile phone; revolutionary, isn't it? With Periscope, you can broadcast to your audience in real time from your mobile phone and market your products. It allows you to search for different topics and even users within its platform. Users can also comment and share their feelings about an ongoing live stream broadcast. It is integrated with Twitter which makes it an effective marketing platform. Unlike in most mobile video live streaming applications, Periscope allows users to save their live broadcasts for up to twenty four hours within the application. Since the user interface is very much integrated with Twitter, you can make the live stream private using the privacy settings option. Most mobile video streaming applications do not have this option.

3. What is your responsibility.

Like any other social media platform, you must be very responsible in using this application. Broadcasting inappropriate content will definitely get you banned from Twitter. It is therefore upon you to ensure that the live stream broadcasts are not offensive and do not go against the terms and conditions for use. A lot of social media sites also attract bullies and people with bad intentions. Be ready to deal with all these limitations because the block feature is still not as effective. Issues have also been raised about copyright infringement, for example live streaming a concert performance for an artist when you clearly don't have the rights.

A lot still needs to be done in perfecting the app but in the meantime, you should use your own judgment to make decisions on how you use it. Be responsible and take advantage of what Periscope can do to your business in terms of growth by using the application appropriately.

https://www.youtube.com/watch?v=LXZDlGwAEfw

http://syndlab.tudothatsu.com/important-things-that-entrepreneurs-should-know-about-periscope-live-streaming-app/

Lessons Learnt From Periscope Marketing Campaigns So Far.

A lot of companies have used the Periscope live streaming app for several marketing campaigns ever since it was launched. Unlike with recorded broadcasts, it's not advisable to sound plastic or mechanical during the live streaming sessions because viewers will immediately detect that. This app functions best when businesses present a honest picture of themselves that customers can also relate to. Over the course of nearly ten months, what are some of the most important lessons that we have learnt so far from Periscope marketing campaigns? Below we look at some of the valuable takeaways that brands can also embrace in order make their live broadcasting sessions a success.

1. Personify your brand's spirit.

What is your brand known for? What comes immediately to the mind of a customer whenever he or she sees your products? These two questions will help you define the spirit of your brand and embody it during the live streaming sessions. If your brand image is masculine or seductive, let that come out in the live streams. Whether you are streaming live events like product launches or company parties, viewers should be able to see the image they associate your brand with. So how does this benefit your business? It promotes authenticity and helps you to connect more with your customers. When they realize that the company actually embodies its brand image, they'll find it more appealing. Companies like Adidas, Red Bull and St-Germain have made use of this so well and that is why most of their Periscope marketing ventures have been very successful.

2. Tell the story of your brand from a fresh angle.

Sometimes customers fail to understand the whole story behind certain marketing concepts. Conventional advertisements may also not present your company with the opportunity to go into detail regarding the functionality of certain products. Through Periscope live streaming, business owners have been able to tell stories from new perspectives and in the process reaching out to customers in a way that they hadn't done before. They have been able to offer live demonstrations which in effect advertise the qualities of products. Taking customers behind the scenes helps to tell a brand story more clearly and fosters the relationship between a brand and its customers. This ability to connect with consumers is what makes the app so unique and smart entrepreneurs have used it to perfection.

3. Improve the effectiveness of Periscope marketing by using different platforms.

Periscope mobile video live streaming app is connected to Twitter and that means that in a marketing campaign, you'll only be using one social media platform. It is important to reach out to a large number of customers by adopting a cross-platform approach. There are several other social media sites like Instagram, YouTube and Facebook that companies can still use to market their products. Periscope is still developing and has not reached a very critical mass. Businesses can therefore use other marketing platforms to complement it. As time goes by, its reach will grow. However, there is still need to use different platforms for marketing to make the campaigns more effective.

https://www.youtube.com/watch?v=nBaSmvKK3nQ

http://syndlab.tudothatsu.com/lessons-learnt-from-periscope-marketing-campaigns-so-far/

Signs You are on the Path to Failure and What to Do About It.

Nobody wants to fail. Failure is one of the most humiliating experiences that a human can endure. Whether this is because of survival instincts or simple societal pressures, nobody wants to be seen as incompetent or incapable, especially when it comes to living up to their own expectations and following their dreams.

Fortunately, there are many signs that you can take note of on your path to success that can be red flags for failure. If you heed these as cautionary symptoms that can be treated and worked on, then you will ultimately be able to overcome these issues and continue forward on your path to success.

The first sign that you are on a path to failure is a refusal to take accountability for your actions or mistakes. A lot of us have a hard time admitting when we are wrong, but this can be a huge hindrance for success of any kind. If you don’t admit that you are making mistakes, you will never have the right mindset to look at your mistakes objectively enough to correct them and continue forward on the path to success.

Another sign that you are on a path to failure is that you lack confidence in yourself. Every one of us has a hard time believing in ourselves at times, but if you don’t believe that success is even possible, then you are really going to have a hard time facing the challenges that are bound to arise as you follow your path to success. Without confidence, the first sign of failure is going to break you to the point where you may not even want to get back up off the ground and keep trying, even though it is possible for you to succeed despite an initial setback.

A third sign of failure is a refusal or reluctance to set goals that help you to both measure your success and continued to climb toward it. People who scoff at goals are often the most directionless and aimless people you’ll ever meet, and if you are not willing to set goals and reach for them, then how do you ever expect to be successful? It’s nearly impossible.

Another way to tell that you may be on the path to failure is realizing that you have a hard time accepting blame. You would rather dish it out onto other people than admit that you have made a mistake or take responsibility for yourself. Blaming others will never get you anywhere else, so learn to be objective and view situations maturely and rationally to get the most out of them.

If you have a hard time with follow-through, you may find yourself on the track to failure. It takes hard work and perseverance to accomplish anything in this world, so make sure that you are training yourself with the discipline you need to live up to your goals or else you may find that it is impossible.

The good thing about all of these red flags is that they are easily fixed if you are willing to learn and accept personal responsibility for your success. If you are willing to do this, and there is nothing standing between you and your dreams.

https://www.youtube.com/watch?v=axpbnoTdk-o

http://syndlab.tudothatsu.com/signs-you-are-on-the-path-to-failure-and-what-to-do-about-it/

The Neuroscience of Intelligence.

In order to increase intelligence, it makes sense to first try and define what we mean by intelligence. How do you measure it and what precisely is it?

As it happens, the official answer at this point is ‘no one knows’. Intelligence is a highly abstract concept and in fact might not even be a useful term at all.

1. Gardner’s Theory of Multiple Intelligences.

One of the most useful measures of intelligence is IQ or Intelligence Quotient, which looks at our ability to use abstract reasoning and other forms of ‘fluid intelligence’ (fluid intelligence being dynamic and distinct from ‘crystalized intelligence’ – which amounts to knowledge). IQ scores are awarded on the basis of national averages.

The problem with IQ is that it provides a single umbrella for ‘intelligence’ and doesn’t allow for the existence of multiple forms of intelligence. What if you’re amazing at math or not so good at English? What if you’re fantastic at music but lack social skills?

We know that language and math are handled by different brain regions (language is handled by Broca’s Area, among other structures) and so it’s perfect reasonable to image some might be more developed than others. In fact, this is often the case: Einstein was famously dyslexic for instance.
This is where psychologist Gardner’s theory of multiple intelligences come in.

He suggested the following ‘aspects’ of intelligence as such.

• Linguistic Intelligence.
• Logic Intelligence.
• Kinesthetic Intelligence.
• Spatial Intelligence.
• Musical Intelligence.
• Interpersonal Intelligence.
• Intrapersonal Intelligence.

Someone could be ‘intelligent’ in any of these areas but less so in another and would still be considered intelligent. We call this the ‘modular’ view of intelligence.

But there are problems with this theory. For starters, it is largely arbitrary. Why do we have musical intelligence and not ‘computer game’ intelligence? It ignores possible connections between the different forms of intelligence and it ignores the underlying cognitive functions that might give rise to specific measurable abilities. Likewise, it still doesn’t really explain the kind of person who seems to be ‘generally intelligent’, who is sharp and witty and who quickly picks up new subjects.

It’s a step in the right direction, but not a comprehensive explanation of intelligence.
2. Whole brain Connectivity and Plasticity.

It would be fairly logical to assume that someone who we would generally consider to be intelligent might perform better than average in multiple of these categories.

In fact, genius – which is considered to describe a form of additional ‘insight’ and to be distinct from pure mastery – likely comes from the ability to apply multiple perspectives and multiple schools of thought to a single problem.

More recent research shows that intelligence is predicted by ‘whole brain connectivity’ – the ability of the brain to utilize lots of different brain areas at once in a cohesive manner. It even appears that connectivity between prefrontal regions may provide a basis for consciousness.

So, to be truly intelligent, you need to have better-than-average performance in multiple mental faculties and have better-than-average connectivity between those corresponding brain regions.

3. How to Become More Intelligent.

So how does this come about? Simple: through brain plasticity.

Brain plasticity describes the ability for our brain to grow, adapt and change shape, right? Greater plasticity means greater potential to learn. Greater potential to develop specific brain regions and the connectivity between them.

If you have greater plasticity during your development as a child and you are then given the opportunity to learn by being exposed to the right stimuli, then you will develop more areas of your brain and more connectivity between them.

Intelligence = adaptability + opportunity.

It’s likely that genetic factors might influence greater plasticity in certain individuals, but better sleep, greater happiness, exercise, more focus and interest and certainly better nutrition will all play a role too. That’s how you make a super-smart child but if you’re already an adult and you feel you missed the boat, then you need to look at ways to increase your plasticity again and start learning!

https://www.youtube.com/watch?v=56XAe3M93-o

http://syndlab.tudothatsu.com/the-neuroscience-of-intelligence/

Changing Your Definition of Failure.

It is extremely difficult to discover that we fall short in any way, shape, or form. When we find that we don’t measure up, it can be a real hit to our self-confidence. When our self-esteem suffers, it can cause issues further down the line with depression and other serious consequences. Without confidence, our personal relationships and view of ourselves suffers tremendously.

Some might argue that it is society that puts too much pressure on us to succeed. We are given a tailor-made definition for success from a young age. We envision success as having a lot of money and doing whatever it takes to be at the top. However, that vision of success is not often personally crafted and tailored to align with our passions. That can be dangerous, especially if you are a creative and spirited person who thrives with an abundance of self-expression and innovation.

It seems that the world is cruel to creative types, but this can be avoided in some capacity by changing your perspective. It is our own minds that become our cages. When we accept society’s definition of success rather than defining it for ourselves, that is when the trouble really begins. The trouble becomes even worse when we begin to identify ourselves as failures because we are not meeting the criteria for the definition of success.

Fortunately, there is no law in the universe that states that we have to accept society’s definition of failure and tag it on to ourselves as some kind of self-condemning label that we drag around for the rest of our lives and suffer immensely for. We have to learn how to redefine failure so that we are able to see it as an opportunity rather than a death sentence.
For many, this is easier said than done, but it is possible. No matter who you are, you can define failure for yourself. A failure can be many things, but one thing is for certain. It is not an identity. You are not a failure. No matter what you do or don’t do, failure is not a personality label. You can apply failure to the failure to achieve specific goals or completing tasks, that you yourself are never a failure. You should get that into your head now loud and clear.

Instead, redefine failure as an opportunity to see your task in a different light. Whatever your goal may be, there are many paths that you can take that will lead you to success. If you are not willing to take the time to analyze your choices and examine why certain things have succeeded and others have not, then you are missing out on the gift the failure can give you.

By viewing failure in a different light, you are providing yourself with the opportunity to begin to see opportunities where you once saw roadblocks. This is a powerful strategy that will open up many new doors for you and allow you to garner confidence in yourself rather than feeling defeated by the expectations that you had set up for yourself. View failure as an opportunity, not as a death sentence!

https://www.youtube.com/watch?v=feYS7xsmvts

http://syndlab.tudothatsu.com/changing-your-definition-of-failure/

Why Are A lot of Companies Increasingly Investing in Live Streaming of Videos?

Every shrewd business person knows how important it is to capitalize on what's hot and make the most out of it. Periscope mobile video live streaming app has a lot of positives. Many brands have quickly taken to using it ever since it was launched. Why is it that a lot of companies are increasingly investing in mobile video communication channels?

1. Mobility.

I think this goes without saying because a mobile device is, well, portable. Mobile video live streaming apps like Periscope are very popular because of the fact that they are available on mobile devices like smartphones and tablets. Taking videos is therefore much easier since you can easily move and change locations without much of the encumbrances associated with conventional video recording devices.

2. Cost effective.

This is another reason why so many companies are finding it wise to invest in mobile video live streaming apps for marketing products and services. A lot of companies spend so much money in marketing their products. With Periscope marketing, companies can cut on marketing costs and increase revenue generation. Even small businesses can now advertise their products to a wide audience without incurring much expenses.

3. High standards of streaming.

Most businesses shunned mobile live streaming as a way of advertising because of the seemingly low standards. In the recent past, mobile telecommunication companies have stepped and have developed smart devices with powerful cameras. This has enabled content creators to capture high quality videos. Social media platforms like Twitter have also increased security, speed and their capabilities to ensure that mobile video live streaming sessions are of the right standards. This change has influenced many companies into rethinking their marketing strategies and using the new advertising platforms. Some of the most recognized brands in the world have also taken to using Periscope and this has done well in boosting its image.

4. Most customers are embracing video engagement.

The current crop of customers are better informed and have a lot of options to choose from. They value great customer experiences and prefer to engage directly with the company whose products or services they procure. Most of them are embracing video engagement as a way of voicing their concerns and sharing ideas with companies. A business that wants to keep up must adapt to the changing business environment and to that extent, a lot of companies have seen it necessary to invest in mobile video live streaming platforms like Periscope. They have realized that this is the best platform to connect with their customers and get important feedback.

5. Democratization of content creation.

Video productions are moving out of broadcasting studios and into the real world. This allows even the employees of a company to have their inputs as far as creativity is concerned. In the process, great marketing concepts that resonate with the customers can emerge. Periscope marketing allows a business to develop fresh content with the input of many stakeholders and the democratization of this process creates a sense of ownership even among employees. Many entrepreneurs are aware of these changing trends and are increasingly investing in live streaming of videos.

https://www.youtube.com/watch?v=1SNvNel3M78

http://syndlab.tudothatsu.com/why-are-a-lot-of-companies-increasingly-investing-in-live-streaming-of-videos/

Strategy In Periscope Marketing For an Effective Campaign.

Periscope marketing, just like any other marketing campaign, requires a well laid out strategy. Developing a proper strategy will ensure that you have great content that will turn around the fortunes of your business. Some people assume that just because it is a mobile streaming app, much content development is not necessary. That is where they go wrong because even though the marketing platform is different, things that interest customers are more or less the same. As an entrepreneur, how can you go about laying the framework for your marketing campaign via periscope? Of course there are the usual details to consider, but since the marketing platform is a little bit different, we can also look at the factors that are unique to the app.

1. What are your goals.

Having goals is one effective way of creating benchmarks and tracking progress as far as the marketing campaign is concerned. You cannot run a proper Periscope marketing campaign without having goals and objectives. They sort of create a blue print for your entire operation and this helps to provide a sense of direction. Some of the goals to consider can include improving relationship with customers, increasing the number of sales and enhancing brand awareness.

2. Develop streaming ideas.

How will you be using the app for live streaming? This is an important question that you must carefully consider before you start broadcasting content. There are several ways in which you can use the Periscope app. As a business that wants to get the necessary feedback from customers, you can use it for a question and answer session as well as providing interactive customer support services. Through this you can get to know exactly what your customers want and then use that information to serve them better. You can also stream major functions and events such as product launches.

3. Increasing your follower numbers.

In order to reach a wide audience, you need to build the number of your followers. You can follow other users on the app, promote your site on other social media platforms, run paid promotions and get other users to plug you.

4. Begin content generation.

Finally after learning all the important strategies, you can begin streaming content. Find a great setting to use while streaming, choose which goals to begin with based on priorities and choose the person who will act as the face of the business in hosting the sessions. The videos are generally meant to be casual but don't imagine for a second that the preparation should also be done in the same way.

5. Optimize content to boost sales.

If you are live streaming a session to drive sales, ensure that the content of the broadcast will do just that. The session should provide great value to the viewers and your call to action should make them see the need to purchase your products. Avoid telling stories while missing the important points.

6. Measure effectiveness.

Use appropriate tools to measure the effectiveness of your marketing campaign and use the results of your assessment to make the necessary changes and run a great periscope marketing campaign.

https://www.youtube.com/watch?v=OVygOS-PceM

http://syndlab.tudothatsu.com/strategy-in-periscope-marketing-for-an-effective-campaign/

The Top Seven Questions to Ask Yourself When Planning for Success.

When you want to plan to succeed, sometimes the most important thing to do is to really know yourself inside and out. In order to do so, there are some important key questions that you should ask yourself, not necessarily in order of appearance in this article. The answers will help you to pave the way to your success!

1. What am I passionate about?

If you don’t know what you are passionate about, then you need to stop right now and figure that out. If you spend your life working toward something that doesn’t spark your passion, then you are going to have a hard time motivating yourself to succeed.

2. Where am I right now?

Be honest with yourself when answering this question. Evaluate where you are in life and how close you feel to achieving your goal. Don’t use it as a way to get down on yourself. Simply figure out where you are and how far you have to go before you are where you want to be. Consider the resources you have and what you need to acquire and then consider what that knowledge might mean.

3. Where do I begin?

It’s hard to get started without knowing where you’re going to begin. To establish the point where you are starting, take the knowledge you’ve learned from asking yourself the first two questions and consider the most logical point to begin. Evaluate your goals and dissect them from the top to the bottom, until you find yourself able to answer this question.

4. What is my end game?
If you don’t know where you want to end up, you might never figure out where to start. Think carefully about where you want to end up and what your end game looks like. Use visualization techniques to help you pave the way to success.

5. What can’t I do by myself?

Every goal starts out huge, and there are ways that other people can help us to get where we want to be. Whether it’s through offering resources or simply being there to provide moral support and accountability, there are ways others can help you and you should think about how.

6. Why did I choose this goal?

Every goal is unique, especially when it comes to why the person setting the goal has chosen it. What are your personal motivations behind choosing this goal? What do you specifically hope to achieve by following this goal through to its fruition? Do you want to make the world a better place? Improve the lives of the elderly or disabled? Pinpointing this will help you to shape your mission statement and stay motivated!

7. What are my obstacles?

Knowing your obstacles before you even begin is a great way to face your fears and consider ways to overcome the challenges that might get in the way of your success. Addressing these early on ensure that you have a plan to fall back on when the time comes, ensuring that you are able to overcome them and succeed!

https://www.youtube.com/watch?v=qOhJ96ypLQc

http://syndlab.tudothatsu.com/the-top-seven-questions-to-ask-yourself-when-planning-for-success/

How Small and Medium Sized Businesses Can Use Periscope.

While some of the major brands have dominated the headlines for using periscope for marketing purposes, even small and medium-sized companies can effectively use this app in different ways. Here are some of the ways in which they can harness its benefits and grow their businesses.

1. Creating buzz around new product releases.

Since Periscope live streaming app can be used to reach a wide audience especially the large number of internet users who frequent social media sites like Twitter, businesses can use it to create excitement about a new product that is due for release. They can use it for live testing of products and services while at the same time giving potential customers a first hand experience of what is to come. The hype around the new products to be released will be very instrumental in driving up initial sales numbers when they hit the market. This can be done with very minimal resources.

2. Live Question and Answer sessions.

It's the age of information and great customer experience is something that brands cannot afford to ignore. Bad customer experiences can widely be shared through social media networks and the backlash alone is enough to sink a brand. Companies that want to thrive must actively engage with their customers and there is no better way to do it other than through live question and answer sessions. This helps firms to connect with their clients and also address their concerns. By so doing, they can tailor their services and products in accordance with their customers' preferences.

3. Build Twitter account.

Twitter has proved to be a revolutionary platform in social media marketing. Several brands constantly work to build their Twitter accounts and increase the number of followers. This works to their favor mainly in two ways; engaging with their customers and marketing their products and services at very minimal costs. Periscope live streaming app is a very effective method for companies to use in building their Twitter accounts and eventually transform the internet traffic into real sales numbers. Small businesses with marketing cost constraints would find this very beneficial to them.

4. A window into the happenings behind the scenes.

Again, a small or medium sized company may not have the resources to engage mainstream media services in offering their customers a behind the scenes tour of business activities. Live streaming is an ideal way to provide clients with a window into their processes. This is becoming very popular because customers usually want to know more about the company whose products or services they purchase. From a marketing point of view, this is definitely a gem.

This app has come into the scene when live streaming is becoming popular and ways in which information is disseminated are changing fast. Popularly used by the bigger brands, periscope live streaming app can also be used by small and medium sized businesses to build their brands and increase sales. A business that wants to prosper can take advantage of this current marketing trend to market its products and increase revenue generation. For small businesses, it is an innovative way to connect more with their customers.

https://www.youtube.com/watch?v=-MFf2ZLPkJA

http://syndlab.tudothatsu.com/how-small-and-medium-sized-businesses-can-use-periscope/

Paving the Way Toward Success by Changing Your Lifestyle.

The sad fact of the matter is that when you want to succeed, there are often a lot of changes that you need to make before that success is able to become a reality. Fortunately, there are many things that you can do, starting now, to prime yourself for success and begin to pave the way to a successful lifestyle!

To get on the right path, you need to begin with the fundamentals. Without tending to the basics, you are ultimately going to be overwhelmed and consumed by the tremendous amount of work it takes to become successful at any given task. When we aren’t taking care of ourselves properly and providing ourselves with the tools we need to succeed, we are asking for trouble.

Success is elusive enough without giving it more reasons to evade us!

To begin with, when we aren’t taking care of ourselves fundamentally, we are not giving our bodies the physical resources that they need to succeed. Getting enough sleep at night, making sure to eat a nourishing breakfast, and exercising daily are some of the most fundamental and important ways that we can prime ourselves for success. Add to that making sure that you are eating healthy foods that are not processed and avoiding sugar, and you will be shocked by just how well you find yourself able to focus!

But that is just the beginning.

Making changes in your life to prime yourself for success also has to do with your mind as well. Instead of spending time watching television or drowning your life in social media, replace those things with tools that will help to jump start you on the path to success, such as reading or listening to inspirational radio shows or podcasts by people who are living the dream!

Focus on books and shows that you know are going to give you information that pertains to your goal specifically, and motivational speakers and writers who will help you to get in touch with yourself and your inspiration. Listen to these sorts of speakers or read motivational books and articles at least once per day in order to really take advantage of their full affect. It’s transformative!

Another important lifestyle change to make is to surround yourself with people who are actually working toward their dreams rather than complaining about how unfair the world is for leaving them behind. These people are toxic when you are trying to get yourself on the path to success. Humans are impressionable, and when you surround yourself with people who do not believe they can succeed, you may be more prone to doubting yourself. Surround yourself with other motivated and inspirational people and you are bound to go far!

There are many different lifestyle changes that you can make to prime yourself for success, some of them obvious and some of them less so. If you are dedicated to planning a life of achievement for yourself, and willing to make the changes necessary to succeed, then there is no way you will fail at making your dreams a reality!

https://www.youtube.com/watch?v=-LVAzqecaEo

http://syndlab.tudothatsu.com/paving-the-way-toward-success-by-changing-your-lifestyle/

Why Snapchat’s New Update is Actually Quite Amazing.

You may not realize this but when Snapchat first burst onto the scene, it wasn’t exactly an impressive feat of engineering. What made Snapchat a hit was the simplicity of its idea and how much fun it was possible to have with the self-destructing messages it created. But in terms of programming, this was a very inefficient app that would eat up your CPU even when not in use.

Then Facebook offered to buy the company for $3 billion and everyone was incredibly surprised when the CEO said no. And for a while it looked like a big mistake.
But now Snapchat is back. The lenses that came with the 2.0 update have been setting the world on fire and actually the code on display here is absolutely incredible. Moreso than you may well realize. Read on to find out why.

Why the Lenses Are Amazing.

In order to activate a Snapchat lens, all you need to do is to tap on your own face and then hold it for a second. A mesh will then appear around your facial features and this will map you to allow you to start seeing the filters applied in real-time.

And what you’ll find is that this is actually quite amazing. Why? Because it is mapping your face in real-time which takes some very impressive coding skills.

The way this works is through something called ‘computer vision’. That means that the software is able to look at a photo of your face and then map the contors of your facial expression – knowing what expression you’re pulling, which direction you’re looking, how far away you are from the camera and more.

This, by the way, is incredibly impressive.

What is Computer Vision?

Another example of computer vision is the way that an Xbox Kinect is able to read your body in space, or the way that a car is able to drive itself by detecting what’s in front of it or behind it.

But in both these cases, the devices in question use additional sensors which can scan the depth of the environment. These include infrared and multiple camera arrays to create depth of field.

But in the case of Snapchat it’s using only a single camera. And that camera isn’t even a particularly good camera – this works with even a low MP front-facing camera.

To give you an idea of how breakthrough this is, the technology is impressive enough to potentially change the way we interact with virtual reality. Using a Gear VR it is currently possible to look around but not to walk around. This is because the Gear VR can’t detect whether you’re moving forward or backward because it has no sensors capable of doing this. Palmer Luckey says that this would never be possible with a regular phone.

But using the technology available right now and on display in Snapchat, it would be possible for the Gear VR to do exactly that with its front-facing camera.

So in short this technology is very much right at the cutting edge. And it’s being used to give people dog tongues. That’s the internet for you!

https://www.youtube.com/watch?v=4blQUX356IA

http://syndlab.tudothatsu.com/why-snapchats-new-update-is-actually-quite-amazing/

How to Think Positively to Achieve Success.

A lot of cynical people believe that thinking positively is a crock. How is it possible that being obnoxiously optimistic is going to provide you with the tools that you need to become successful? No matter what you think it isn’t going to change the world around you, right?
While that may be true, thinking positively has been proven in studies to change your mind and body for the better and help you to recognize the opportunities around you.

Whether you want to believe that blind optimism is the key to success or not, there is little dispute that being a positive thinker enhances your quality of life and makes you more likely to seize the opportunities that are around you and stay motivated to follow those opportunities down a path to success.

The first thing you need to do in order to begin to think positively is to really examine yourself and your negative thoughts. Be honest with yourself about where these negative thoughts creep up and begin to consume you. It is common for the human mind to overvalue negative input over positive input, so make sure that you know yourself very well and are willing to understand that your negative thoughts are not necessarily going to be productive. Interrupt negative thoughts with positive thoughts and rewire your brain so that you can think positively and achieve success.

This can be done in a number of ways. You can begin a dialogue with yourself that you alone are invested in. Remind yourself of all of the positive things that you have to gain and what you need to do in order to get there. This will increase your focus and provide you with a built-in fan base that will continue to move you forward no matter how challenging things may be.

It is also important for you to recognize your own belief system and the ways that it might be faulty. Each of us are raised with certain expectations of the world that sometimes just get in the way. Think about how you believe the world operates and consider the ways that these beliefs are actually holding you back. If you find yourself limited by your own perception, then it is not too late for you to change those beliefs and focus on something much more positive and productive.

Thinking positively can help you to view the world in a more objective light so that you are able to pick and choose the information that will help you along the way as you begin to plan for your successful venture.

As long as you stay true to your own vision and don’t doubt yourself, you will find that your fears are unfounded and you actually are capable of success. Only you know what you are truly capable of, so do not trust any other authorities if they tried to make you doubt that. Remember, your vision is your own, and only you can make your dreams come true.

https://www.youtube.com/watch?v=pwcnKB7-xHk

http://syndlab.tudothatsu.com/how-to-think-positively-to-achieve-success/

An Introduction to Snapchat Marketing Basics.

It’s all too easy to overlook Snapchat as a social media platform that doesn’t really matter for business or marketing. After all, there’s no real way to discover new people to follow, the content doesn’t ‘last’ and it’s generally less geared toward marketing than something like Facebook or Twitter.

Or at least that’s the opinion of many business owners. In fact though, overlooking Snapchat for its marketing potential is a huge mistake. Let’s take a look at why.

1. Snapchat is Highly Personal.

If you’ve had your ear to the ground, then you may have heard the buzz about live streaming. Live streaming services are quickly becoming incredibly popular thanks to their ability to allow direct and live communication between a brand and its followers.

But in fact, Snapchat has been providing something very similar for a long time. Snapchat allows you to update people about your trip to another country, it allows you to invite people to watch the public unveiling of your new product or service and it allows you to share a joke as you’re coming out the shower. This kind of personal communication has the power to create much more engagement, familiarity and trust. And if you look at the big names on Snapchat – like Arnold Schwarzenegger – then you’ll be able to easily see how it can be used to great effect.

2. It Has Incredible Engagement.

Yes, Snapchat’s ‘instant’ nature gives it the potential to greatly increase engagement. And in reality, that’s exactly what it does.

According to a post on Huffington Post, a Snapchat user with 1,000 followers can expect 900 of those followers to watch each video. That’s huge! And this is in comparison to the far smaller amount of engagement you see on Facebook or Email. Email open rates are 25% when they’re at their very best and on Facebook, most of your followers won’t even have the option to see your posts unless you pay for them.

3. The Filters Are Awesome.

Snapchat’s latest big feature is its filters. These are not only an excellent accomplishment in terms of the sheer coding expertise (this is an example of ‘computer vision’ which is very difficult to pull off) but they’re also brilliantly viral. It’s not uncommon to see screenshots of these filters popping up all over the web!

4. How to Build Your Following.

So how do you build your following on Snapchat?

Simple: you start creating a compelling story and post multiple times per week at least (ideally, you’ll post multiple times per day). Then simply make sure that you download a couple of those and share them on other platforms like Facebook and Instagram along with your Snapchat username. This way, you can show your fans what they’re missing and give them the opportunity to follow you more closely! You can also promote your Snapchat through your blog posts, your website and blog posts. Of course you need to ensure that the clips you show are engaging and exciting enough to attract more users.

https://www.youtube.com/watch?v=J8xihPfWT6Y

http://syndlab.tudothatsu.com/an-introduction-to-snapchat-marketing-basics/

top tips for your snapchat marketing

Are you looking to step up your game on Snapchat. This is something that more and more brands are doing right now thanks to the recent surge in popularity that the platform has enjoyed following its awesome 2.0 update.

But your success in this endeavour is going to hinge on your approach to Snapchat marketing. You can’t just go in blind – you need a strategy and you need to demonstrate an understanding of the platform. Let’s take a look at how you can do that.

Here are some tips that will help you to develop a strong following and keep them engaged throughout your Snapchat journey…

1. Post Regularly.

The idea of Snapchat is very similar to the idea behind live video – your’ trying to invite your audience to share in your experiences as though they were right there with you. In order to do this effectively, you need to post semi-regularly and that means at least once a day.

Some writers recommend doing even more frequent updates – but do be aware of becoming an irritation to your audience. That is not the objective!

2. Embrace the Limits.

The fact that the images and videos are self-destructive and the fact that video is limited to only 10 seconds can be seen as a restriction. In reality though, this is the heart of what sets Snapchat apart and it’s what makes it unique and fun. You can embrace this in a number of ways and it’s important to always keep it in mind when creating your content. Try to create images and videos that lend themselves well to being enjoyed in short bursts – a good example would be an image search with the implied time limit. Another example would be a tease of something that people would want to watch more of (like a trailer). Remember: keep them wanting more!

3. Expose Your Personality.

People love getting closer to the personalities they love online and this is something that has helped a great many channels to really take off. Snapchat is perhaps the natural evolution of vlogging and Instagram and it’s understanding this need for voyeurism and human connection that will help you to really succeed.

Likewise, try to tell a story and speak directly to your audience. This will also help you to build trust, which is invaluable when you try to close a sale.

4. Promote on Other Channels.

One of the biggest limitations of Snapchat is that it can be hard to find new followers and new users. Don’t let this put you off though – the solution is simply to promote yourself on those other platforms. For example, try uploading your Snapchat video to Facebook and that way your followers will see what they’re missing.

5. Keep it Up.

With 26 million users in the US alone and over 400 million snaps sent every day, there is every reason to keep using Snapchat. Each message will be opened by 90% of your audience and you will be able to increase your engagement significantly. Don’t give up on Snapchat because it is more than worth your time!

https://www.youtube.com/watch?v=pKggDM5z8vI

http://syndlab.tudothatsu.com/top-tips-for-your-snapchat-marketing/

The Top Things You Didn’t Know About Snapchat.

Snapchat is one of the most unusual social networks to make it big online. You wouldn’t have thought that such a simple concept, handled arguably quite poorly to begin with, would become the huge behemoth it has today. And yet it has – and right now it’s flying higher than ever thanks to its 2.0 update.

Snapchat’s story is surprising enough on face value but when you learn some of the more surprising twists and turns, the plot only thickens. Read on and let’s take a closer look at some of the things you probably didn’t know about Snapchat…

1. The Original Snapchat App Was Badly Coded.

If ever you think you can’t make it big online, let Snapchat be an inspiring story to suggest otherwise. Snapchat is by no means some miracle feat of coding. Rather, this was actually a relatively poorly put together piece of code and would sap huge amounts of battery and CPU power when running in the background even! That’s not to say it’s a bad app – only that it’s all the more impressive it was able to do as well as it did.

2. Facebook Tried to Buy Snapchat.

When it was enjoying its first major surge in popularity, Snapchat was offered a purchase bid from Facebook worth $3 billion. That’s a huge vote of confidence from the biggest social network on the planet… and Snapchat turned it down!

3. Snapchat Can Do Whatever it Likes With Your Content.

Before you think that Snapchat is a great underdog story we can all get behind, bear in mind that it is actually just as guilty of underhand tactics as all the bigger players, sadly.

Specifically, Snapchat retains the right to do whatever it wants with your content – including publishing it on their website or selling it! The terms of service read.
“You grant Snapchat a worldwide, perpetual, royalty-free, sublicensable, and transferable license to host, store, use, display, reproduce, modify, adapt, edit, publish, create derivative works from, publicly perform, broadcast, distribute, syndicate, promote, exhibit, and publicly display that content in any form and in any and all media or distribution methods (now known or later developed).”

That’s pretty despicable but note that Instagram has a very similar policy. The only difference? Instagram never claimed to be a private messaging service. (Facebook also has similar terms but only for publicly displayed content… so that’s something.)

4. There Are Ways to Circumnavigate Snapchat’s Core Functionality.

With that in mind, perhaps you’ll feel less guilty about using Snapchat in ways that were never intended by the company. If you want to save a photo you’ve taken – or that someone else has taken – then you can simply take a screenshot on Android devices.

Likewise, there is a hack that lets you record video for longer than 10 seconds on iPhone. Simply start recording your video, double tap on the home button to enable multitasking and then the video will carry on recording without any time restriction in place. Way to stick it to the man!

https://www.youtube.com/watch?v=aEIb0A1wyQw

http://syndlab.tudothatsu.com/the-top-things-you-didnt-know-about-snapchat/

The

If you are at a campsite and if you want your barbecue pit to heat up very quickly, the last thing you'd probably think of doing is to pump a huge amount of flammable liquid on it. If you're a responsible camper and know your way around your barbecue pit, you would layer on twigs and other twigs and branches and put logs on top. That's how you manage the fire.

Unfortunately, such long-term thinking is not rewarded by the modern world. We want the best the world has to offer right here, right now. That's how much of a rush we're in, not surprisingly, we believe that the more we have, the more valuable our lives become.

We have completely erased the wall between value and price. We size each other up based on how much stuff or rights to stuff we have. We create this mental hierarchy and people with the most things are at the top. In the west, a significant amount of people kill themselves every single year.

This is quite shocking because they are all provided for, they are not starving in the streets, and they have more than enough to eat. People are eating and living better now than ever in history, yet people are still killing themselves. This is not only about official suicides. There are other ways to measure suicide.

Other ways people kill themselves are through drunk driving, drug abuse, and accidental overdose. The more stuff you have, doesn't necessarily mean the more you've become. These are two totally different things and two totally different tracts. Sadly, modern society teaches us that they are one and the same.

You are worth more than the sum of the stuff that you consume. You are worth more than the status people accord you. It is also surprise that people live broken and empty lives because they are trapped in this endless spiral of more, more and more.

The more they eat, the hungrier they become. The more they drink, the thirstier they become. The more money they have, the poorer they feel. This applies across the board. Thankfully, there is a way out.

The possible solution.

What is the way out? Well, instead of more, more, more; why not focus on less, less, less. Learn to let go. Focus on what you already have and learn to love what you already possess instead of beating yourself up desiring stuff you don't currently have. The old Zen Buddhist Maxim quote "less is more", is more relevant now than ever, at least to the west.

If you believe that your life is missing something or you're living an empty life, you might want to rediscover the concept of wholeness. You are more than just a consumption machine. You are more than just a demographic statistic that is supposed to be marketed to. You are more than your ability to make money. You are more than the status people accord you.

By looking at yourself as a self-enclosed whole organism with its own sense, own desire for purpose and meaning, your life and your perception of life starts to change. To get the inside scoop on an alternative path to personal meaning and reality, click the link in the description.

https://www.youtube.com/watch?v=RNE3ZHbvoQs

http://syndlab.tudothatsu.com/the-more-more-more-mindset-leads-to-broken-and-empty-lives/

How to Examine Your Failure and Use it as Inspiration.

Sometimes, when we fail, it can feel like the end of the world. None of us like to be told that we are doing something wrong. None of us like to experience setbacks in our plans. It can make us question our self-worth, and make us feel as if the things that we want to achieve are either out of our reach or simply stupid and challenging.

However, failure serves a very important function in human development. Without failure, we would never know what path we need to take in order to truly succeed. If everything was easy for us, then we would never learn. Everything in our paths would be laid out for us and we would never develop emotionally, or mentally. What a boring world that would be!

Fortunately, failure comes regularly to most of us, but it is how we choose to view it that truly separates those who are able to rise from the ashes from those who are prone to Wally and their setbacks and never making any progress. If you want to take a step forward in your life, you need to be able to understand that failure comes naturally, and you will need to learn how to use it as inspiration rather than as a reason to believe that you are worthless.

Inspiration comes in all forms. Most of us find inspiration from things that we enjoy, not from things that hurt us. However, when we are able to look at failure objectively, we will see that it is the easiest way to examine a situation from all angles. It is a gift that nature gives to us, so that we can become the greatest versions of ourselves.

To begin examining your failure, first you must accept that it has happened and understand that your feelings about the situation are legitimate and you are allowed to feel them. Once you have processed them fully, then it is important for you to look at things in a constructive late. Inspiration is a great motivator. When we are inspired, we are charged up and ready to create whatever changes need to be made in order to get us closer to our goals.

For this to happen, consider getting a gratitude journal. Any type of journal will do, it doesn’t have to just be a gratitude journal. But gratitude journals can be exceptionally useful in this endeavor. You will want to look at all of the things that you have learned and doing so in writing is a great way to really look inward and be introspective about your experiences.

Writing about your failure and asking yourself important questions, like why did my failure happen, who was affected by my failure and how, how I was affected, and what opportunities may be hidden, or even asking yourself what could have been done differently, are all great ways for you to start thinking about a plan B and getting yourself inspired to take the next step forward so that you can rise from the ashes!

https://www.youtube.com/watch?v=IiKch_BSG84

http://syndlab.tudothatsu.com/how-to-examine-your-failure-and-use-it-as-inspiration/

Routines for Successful People.

A lot of people, in particular, those who have suffered setbacks and are in a slump, have a difficult time finding a routine and sticking with it. Depression can be a very difficult thing to battle, but when you are able to have a routine to look forward to, even depression can become manageable to some extent.
The trick is in setting up a routine that will help you to get out of your slump and into mindset that will provide you with the mental capacity that you need to focus on your future and begin to make the positive changes that you need to make in order to become successful.
Although it may seem impossible, routine is one of the best first steps that anybody can take. All successful people have a tendency to swear by their routine. Artists may not enjoy making plans very much, but even they have specific ways that they do things and a process that helps them to create in the best way possible for them specifically.
All of us are individuals, so it is very important to help yourself by creating a routine that works for you. Humans are very trapped in our biology and ways, and our mental and physical health thrives when we are able to focus on structure and discipline.
To begin with, you need to start to schedule your meals. Scheduling your meals will provide your body with him thing that is nourishing and predictable, and it will help you to stay focused and energized throughout the day. Many of us can get caught up in work and so consumed by it that we do not actually remember to take care of ourselves. Having an eating routine is a great way to make sure that you are nourishing your body so that you are at your best.
The next most important thing in a routine for success is getting enough sleep. Everybody needs a certain amount of sleep. However, some people function better on certain amounts of sleep than others might. Find out what amount of sleep works best for your body and make sure that you are carving at the time to get that amount of sleep. No more, and no less. Otherwise, you may begin feeling hazy and grumpy throughout the next day, or having a difficult time focusing. Having a bedtime and a wake-up time can be very helpful in this regard.
Finally, setting up a structure for you to work within during your day is crucial. Knowing what you are going to be doing, at least vaguely, before your day even begins is a good way to prepare yourself for these tasks so that you are able to accomplish them easily and with few obstacles. Carve out time every day for introspection, and carve out time every day for something that helps you get closer to your goal. Also, make sure that you are scheduling your downtime if you have a tendency to overwork yourself.
Routine is one of the most commonly stated sources of success by successful people. They are bound to know what they are talking about, so do your best to carve out your routine today so that you can pull yourself up by your bootstraps and get going on the things that matter most to you. You will be glad you did!

https://www.youtube.com/watch?v=06Tn3Mw92cE

http://syndlab.tudothatsu.com/routines-for-successful-people/